PHOTOS: No Whining over Split Wine

Paul Kalemkiarian bowls down wine on the loading dock of his Monrovia-based Wine of the Month Club business on Thursday.

In the late eighties Paul Kalemkiarian took over his father’s mail-order wine of the month club business, the first of its kind in the U.S. Since then, he has tasted 300 wines every month to hand-select the top twelve for his customers. Bringing the business into the digital age, Kalemkiarian incorporates podcasts and video into his wine business and comes up with creative methods of disposing of the reject wines— knocking them out with a bowling ball, dropping two off the roof at the same time and clocking the bottles for speed to see which wine falls faster, and more recently, taking part in the ice bucket challenge with red wine.